nudging by shaming, shaming by nudging

Authors

nir eyal

abstract

in both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. cass sunstein and richard thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. to count as a nudge, the intervention must be easy and cheap to avoid. nudges are not mandates” (1).

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Journal title:
international journal of health policy and management

Publisher: kerman university of medical sciences

ISSN

volume 3

issue 2 2014

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